Tuesday, May 29, 2007

NERUDA :: a menu

Pablo Neruda won the Nobel Prize for Literature in 1971. Considered the "champion of the everyman", Neruda wrote poetry for the masses. Seeing elegance in simplicity, his poetry was written so all could enjoy the beauty of words and be witness to the power they hold. Neruda's poetry simply asks the reader to be aware of the power of unity, as seen in the following lines from "Ode to Wine": more than the wine of life; you are the community of man.


The idea behind this project was to come up with a concept for a restaurant that had some kind of global concern that it addressed. Deciding on literacy as my global concern, the work of Pablo Neruda became my inspiration. I wanted the identity of the restaurant to appear as an abstraction coming from the pages of a book. The heavy verticals created in the identity continued throughout the menu, as the words become even more abstracted.




No comments: